HI,
I am a bilingual, award-winning international advertising Executive Creative Director. During my career, I have helped many of the world's top brands achieve success in the marketplace, earning me numerous industry accolades along the way — from Cannes Lions, Clios, One Show, Art Directors Club, Effies, Webbys and NYF, among many others.
Some of the brands I've worked with include Toyota, McDonald's, T-Mobile, Goodyear, Nike, State Farm, Honda, Audi, Verizon Wireless, Jeep, Dodge, Chrysler, Denny's, Tide, Crest, Lowe's, Alaska Airlines, AM/PM, Quaker, PNC Bank, and AT&T, among others.
My passion for results-driven creativity has earned high praise from clients and colleagues alike, resulting in expanded project scopes and inspired teams that notched many awards over the years.
I have led and built award-winning creative departments and helped agencies become Agency of the Year, while also growing agency scope and leading new-business pitching teams.
My inclusive, developmental leadership style dates back to my time as Director of the San Francisco and Miami campuses of the prestigious Miami Ad School, where I helped develop many programs and taught several classes.
I'm originally from Argentina, where I started as a copywriter, but I've spent most of my career living and working in the U.S., with a few years in Europe along the way.
Diego Yurkievich Resume
Creative leader with over two decades across global and multicultural advertising agencies, including Chief Creative Officer at Conill Saatchi & Saatchi and SVP Executive Creative Director at Alma DDB. Founder of 3 Sides Creative. Track record of award-winning campaigns (Cannes Lions, One Show, Effie) and driving significant agency growth and new business.
EXPERIENCE
Founder & Creative Lead — 3 Sides Creative
Feb 2020 – Present · Miami, FL
- Founded and lead an advertising and marketing consulting firm, managing a wide range of clients across industries.
School Director — Miami Ad School
Sep 2022 – Dec 2023 · Miami, FL
- Led school reconstruction after the pandemic — rebuilding culture, programs, and the return-to-class process.
Chief Creative Officer — Conill Saatchi & Saatchi
Dec 2013 – Dec 2019 · Los Angeles, CA
- Led creative teams and all work across the agency's client portfolio, including Tide, Crest, Toyota, Alaska Airlines, Abbott, AM/PM, T-Mobile, Lowe's, Denny's, and Audible.
- Won new national accounts including Lowe's, Denny's, Nationwide, Audible, T-Mobile Social, and AM/PM — growing agency revenue approximately 30% in two years.
- Ranked #1 multicultural agency in the U.S. (Ad Age).
- Won multiple international awards, including Cannes Lions, One Show, and New York Festivals.
SVP, Executive Creative Director — Alma DDB
Nov 2010 – Nov 2013 · Miami, FL
- Led the creative department for national campaigns including McDonald's, State Farm, Goodyear, Clorox, Tobacco Free Florida, Quaker, PNC Bank, Rosetta Stone, and Cricket Wireless.
- Earned Alma DDB's first-ever Cannes Lions recognition (two Silver Lions) and most-awarded-agency honors in the Hispanic market (2013).
- Won new accounts including Goodyear, BBVA Compass, and Quaker; agency also earned Effie Award recognition.
- Named 2014 Multicultural Agency of the Year by Ad Age.
SVP, Executive Creative Director — GlobalHue
Sep 2008 – Nov 2010 · New York, NY
- Led the New York office's creative teams across Verizon Wireless, Verizon FiOS, Jeep, Subway, Chrysler, Dodge, US Census, and Visit Bermuda.
- GlobalHue was the #2 multicultural agency in the country at the time.
Creative Director — Kaspen
Jan 2006 – Aug 2008 · Prague, Czech Republic
- Creative Director for Vodafone, Nike, and MTV Eastern Europe.
School Director — Miami Ad School — San Francisco Campus
Oct 2003 – Oct 2005 · San Francisco, CA
- Directed the school for two years; student work won multiple international competition awards.
- Taught copywriting, strategy, and portfolio classes.
Creative Director — Tandem DDB
June 2001 – Sept 2003 - Barcelona, Spain
- In charge of Audi account for market in Spain.
Creative — Wieden & Kennedy - Portland Office
June 1998 – June 2001 - Portland, Oregon.
- Was part of the creative group in charge of Nike for Latin America and Europe.
EDUCATION
Universidad del Salvador — Buenos Aires, Argentina
Bachelor's Degree in Advertising; and Mass Media Communication Analyst Degree.
Diego Yurkievich Resume
Creative leader with over two decades across global and multicultural advertising agencies, including Chief Creative Officer at Conill Saatchi & Saatchi and SVP Executive Creative Director at Alma DDB. Founder of 3 Sides Creative. Track record of award-winning campaigns (Cannes Lions, One Show, Effie) and driving significant agency growth and new business.
EXPERIENCE
Founder & Creative Lead — 3 Sides Creative
Feb 2020 – Present · Miami, FL
- Founded and lead an advertising and marketing consulting firm, managing a wide range of clients across industries.
School Director — Miami Ad School
Sep 2022 – Dec 2023 · Miami, FL
- Led school reconstruction after the pandemic — rebuilding culture, programs, and the return-to-class process.
Chief Creative Officer — Conill Saatchi & Saatchi
Dec 2013 – Dec 2019 · Los Angeles, CA
- Led creative teams and all work across the agency's client portfolio, including Tide, Crest, Toyota, Alaska Airlines, Abbott, AM/PM, T-Mobile, Lowe's, Denny's, and Audible.
- Won new national accounts including Lowe's, Denny's, Nationwide, Audible, T-Mobile Social, and AM/PM — growing agency revenue approximately 30% in two years.
- Ranked #1 multicultural agency in the U.S. (Ad Age).
- Won multiple international awards, including Cannes Lions, One Show, and New York Festivals.
SVP, Executive Creative Director — Alma DDB
Nov 2010 – Nov 2013 · Miami, FL
- Led the creative department for national campaigns including McDonald's, State Farm, Goodyear, Clorox, Tobacco Free Florida, Quaker, PNC Bank, Rosetta Stone, and Cricket Wireless.
- Earned Alma DDB's first-ever Cannes Lions recognition (two Silver Lions) and most-awarded-agency honors in the Hispanic market (2013).
- Won new accounts including Goodyear, BBVA Compass, and Quaker; agency also earned Effie Award recognition.
- Named 2014 Multicultural Agency of the Year by Ad Age.
SVP, Executive Creative Director — GlobalHue
Sep 2008 – Nov 2010 · New York, NY
- Led the New York office's creative teams across Verizon Wireless, Verizon FiOS, Jeep, Subway, Chrysler, Dodge, US Census, and Visit Bermuda.
- GlobalHue was the #2 multicultural agency in the country at the time.
Creative Director — Kaspen
Jan 2006 – Aug 2008 · Prague, Czech Republic
- Creative Director for Vodafone, Nike, and MTV Eastern Europe.
School Director — Miami Ad School — San Francisco Campus
Oct 2003 – Oct 2005 · San Francisco, CA
- Directed the school for two years; student work won multiple international competition awards.
- Taught copywriting, strategy, and portfolio classes.
Creative Director — Tandem DDB
June 2001 – Sept 2003 - Barcelona, Spain
- In charge of Audi account for market in Spain.
Creative — Wieden & Kennedy - Portland Office
June 1998 – June 2001 - Portland, Oregon.
- Was part of the creative group in charge of Nike for Latin America and Europe.
EDUCATION
Universidad del Salvador — Buenos Aires, Argentina
Bachelor's Degree in Advertising; and Mass Media Communication Analyst Degree.